Fast, Cheap, Good
How to be Original
We are in a race to become faster.
AI is an assembly line of prompts, output, content, branding and images all clunck, clunck, clunck…
But creativity takes time. Speed has never been a driving force of making work that matters. Beauty is. Invention is. Opinion always is.
The creative future doesn’t belong to those who can produce the most, it will belong to the people who still have something to say.
AI can crank out polished turds at a terrifying speed, but it can’t replace the lived experience.
It cannot generate your emotional truth or feelings or anything that makes you wonderfully weird. There is no YOU in the machine.
As more and more people outsource their thinking, their writing, their taste and instincts… original humans will become more rare. The designers, writers, artists and rebels who continue to trust their gut—will become not only irreplaceable, but necessary.
That’s the conversation I wanna have next Wednesday, not “How do we beat the machine?” but “How do we remain deeply human while using these tools?”
I hope you’ll join us.
with love, Victore